The way job candidates are recruited has been evolving for some time now with an increase in use of online talent management applications. With more job hunters being required to apply online, the search process has become heavily dependent on internet searches for career opportunities. Organizations are becoming increasingly more aware of how their online presence can influence their ability to recruit the right talent for their teams.
To that end, social media platforms have become an increasingly popular way to attract both active and passive candidates for open requisitions. A recent SHRM poll of HR professionals found that over 30% of companies are targeting smartphone users in an effort to utilize mobile recruiting and 84% companies are incorporating social media as part of their recruiting tool box. The greatest reason cited for the use of social media driven recruiting was to reach passive candidates. Of those surveyed, 82% indicated that the passive job seeker was their main reason for including social media in their recruiting efforts.
I have had the opportunity to work with several organizations and candidates in growing their online presence on social media platforms. Just like anything else, a little can go a long way and there can also be too much of a good thing. With sites like Linkedin, Facebook, and Twitter, many organizations find that they have the ability to reach far more candidates than they could have ever dreamed of. However, social media recruiting can become a battle of quantity vs quality. While you will be casting a much larger net than traditional recruiting methods, you will also be reaching many job seekers who do not meet the actual requirements of the job.
Social media and online job boards have made it easier than ever before to apply for a job. With the ease of use of these applications comes an increase of applicants, many who are not actually qualified for the job in which they are applying for. For HR this can make the recruiting process even more cumbersome than before. I recommend using social media for recruiting in a way that targets the best without attracting the rest.
This is accomplished through precise recruiting campaigns that are found where the type of candidates you are seeking are going to be found. Even though the internet offers a multitude of options in reaching job seekers, not all are created equal and choosing the wrong one can negatively impact the image of your organization. If you would like more information about social media recruiting plans, please contact our office. We can help you determine what will work for your organization and how to best capture the talent pool you are looking for.