There is a great deal of conversation in the recruiting world about Millennials these days. You will often hear that attracting and retaining Millennials requires a different approach than that of previous generations. A great deal of time is spent discussing their desire for flexible working arrangements, their commitment to environmentally conscious business practices, and expectations of access to leading technology tools. However, what comes up less in these conversations are which companies the Millennial professional would like to work for.
All Millennials want to work for eco-friendly startups right? Actually, a recent study found quite the opposite. Hanover Research asked Millennials which companies they would like to work for most. Those who conducted the study were surprised to find the top 200 list included organizations like ExxonMobil, Dow, Chemical, and Goldman Sachs. Additionally, careers in the military and government sectors also made the list.
So what can these findings mean for recruiting Millennials? According to a SHRM article by Dana Wilkie, Millennials still find value in working for recognizable organizations who have established a reputation for career development opportunities are still desirable places of employment even if they do not directly align with their values. The findings in this study are significant because many organizations struggle with how to attract top talent in the Millennial group.
By understanding what Millennials value both on a personal and professional level, companies are better equipped to showcase what their company offer. There is no doubt that the Millennial generation is motivated differently from previous generations, however, many of their career aspirations are still rooted in the well-known organizations they grew up with. Millennials are dreaming of jobs with well-known companies that offer career advancement opportunities coupled with socially and environmentally responsible business practices.
When it comes down to it, what the many Millennials are seeking in their career development is generally obtainable with many organizations. Finding middle ground between dreams and reality is becoming more manageable for both organizations and candidates. If you need assistance in your recruiting efforts, or would like more information on how to showcase your organization to attract top talent, contact HSG today.